The mark consists of A stylized word SHORELINE in all caps above the word "Hooker" positioned below the N and E of SHORELINE with a mermaid design element provided in the center having her arms behind her head and her hair flowing upwardly and a fishing pole design element with a fishing line swirling around the mermaid and a hook extending to the left of the mermaid's tail.
Color is not claimed as a feature of the mark.