The mark consists of The mark consists of the term TIO in white font within a black rectangle. Next to it, the term RICO in stylized yellow font, outlined in black. Underneath, the phrase "...TE CAMBIA LA VIDA".
The color(s) black, white, yellow is/are claimed as a feature of the mark.
The English translation of TIO RICO... TE CAMBIA LA VIDA in the mark is UNCLE RICH... CHANGES YOUR LIFE.