The mark consists of the word juelerie (all lower case) is displayed in the Dalliance Roman font with a line going through the middle of the word on the horizontal axis and extending on both sides of the word and the line has a ball at the beginning and ending of the line. The mark is displayed in black and also displayed in orange PMS 144 or teal PMS 3155 depending on the usage.
The color(s) black, orange PMS 144 and teal PMS 3155 is/are claimed as a feature of the mark.