41 Educational services, namely, providing a service for collecting data and deriving insights on a user's behavior, learning, and skills development through the use of a handheld electronic device in conjunction with paper books, printed materials, and other objects; providing information to educators and caregivers about a student's development and educational outcomes; educational services, namely, tracking and reporting on educational activities, book reading, actions taken, and questions answered to improve teaching and learning outcomes in reading, STEM, language, and other skills