The mark consists of the words BSW SENIORCARE ADVANTAGE. "BSW" is written light blue, "SENIORCARE" is written in dark blue with the "CARE" portion of the word in a thicker font. The words "ADVANTAGE", a circle, and "HMO - POS" is written in inside a light blue quadrilateral below the words "BSW SENIORCARE". No color is being claimed for the lettering in the light blue quadrilateral, it is background..
The color(s) dark blue, light blue is/are claimed as a feature of the mark.