35 Mobile retail store services featuring drinkware, apparel, jewelry, bags, stationery; Pop-up retail store services featuring drinkware, apparel, jewelry, bags, stationery
The mark consists of the words TRADITION, FL in an arc centered above the image of a stylized heart made up of two intersecting lines. Inside the heart are the words WHERE THE HEART IS and a smaller image of a traditional heart shape next to the word IS. Color is not claimed as a feature of the mark.