The mark consists of an illustration of a bull in the center of thick circle . Within the top piece of the circle is "ABARROTES - CARNICERÃA - TAQUERIA". In bold "SUPERMERCADO" appears in a banner that stretches below the bull. The banner appears to be held within the circle by a rope. Written within the lower section of the circle is "LA CONFIANZA". Outside the lower bottom portion of the circle is " DONDE EL CLIENTE ES PRIMERO".
Color is not claimed as a feature of the mark.
The English translation of ABARROTES CARNICERÃA TAQUERIA SUPERMERCADO LA CONFIANZA DONDE EL CLIENTE ES PRIMERO in the mark is GROCERY MEAT FOOD SUPERMARKET THE TRUST THE CUSTOMER COMES FIRST.