The mark consists of a gator head guzzling a beer in a glass mug with his right claw encircled in red set against a light blue wooden planked wall. The words "GUZZLIN' GATOR" appear below in red lettering outlined in yellow. Below are the words "CRAFT BEER BAR & WATERIN' HOLE" in yellow on a black plaque nailed to a brown wooden driftwood. Below are the words "COMING SOON TO GATORLAND" in stylized lettering. The words "COMING SOON TO" are in yellow and "GATORLAND" is in green.
The color(s) blue, red, yellow, gold, tan, black and green is/are claimed as a feature of the mark.