The mark consists of the primary word is "PrimaVera". The "P" and "V" are capitalized and more prominent. The remaining letters ("rima" and "era") are in lowercase but styled to match the height of the capitalized letters. The tagline is "beauty of lashes" - smaller, cursive font located below the word "PrimaVera". The word "PrimaVera" uses a bold, sans-serif font with an Art Deco influence. The "V" in "PrimaVera" is notably larger and has a unique design, with the right side extending slightly higher than the left, creating a sense of dynamic movement.
Color is not claimed as a feature of the mark.