The mark consists of the image of a man standing angled to the side with his face looking more straightforward at the viewer; with disheveled hair and sunglasses on an expressionless and featureless face; dressed on top in a tuxedo shirt and jacket, with undone bowtie hanging around his neck; with cigar in one hand and a "DLAK CRAFT COCKTAILS" can in other hand; and dressed on bottom in swim trunks.
Color is not claimed as a feature of the mark.