The mark consists of The logo for Bullseye Bill's Guns & Ammo features the following elements: 1. Central Imagery: Two crossed revolvers are positioned in the center. The revolvers are black and silver with detailed shading to give them a realistic appearance. 2. Target Design: Behind the revolvers, there is a target design consisting of concentric circles in red, white, and black. The central bullseye is red, surrounded by alternating rings of black and white, culminating in a thick red ring. 3. Text: Encircling the target and revolvers, the text "BULLSEYE BILL'S" is written at the top in a bold, white font on a black background. The words "GUNS & AMMO" are similarly displayed at the bottom. 4. Stars: There are three red stars on each side of the logo, symmetrically placed between the top and bottom text. 5. Outer Ring: The entire design is enclosed within a thick black ring, providing a bold and contrasting boundary to the logo. Overall, the logo combines imagery related to firearms and targets, emphasizing the store's focus on guns and ammunition. The use of bold colors and clear text makes it visually striking and easily recognizable..
The color(s) Red, Black and White is/are claimed as a feature of the mark.