The mark consists of the word IOMAX, running horizontally, in all caps of equal height in a customized version of the font Varino. On the right side of the word IOMAX the letters USA appear in a smaller version of the same font running vertically, starting with the letter U on the top and the letter A on the bottom. The word USA is the exact height of the word IOMAX. The word USA is always in red (Color# ed1c24) and the word IOMAX appears in either white (Color# ffffff) on a black (Color# 000000 background or black on a white background.
The color(s) black, white and red is/are claimed as a feature of the mark.