The mark consists of stylized Arabic characters above the stylized wording HIKAYA PERFUME with a horizontal line on either side of the wording.
The non-Latin characters in the mark transliterate to HIKAYA and this means a yarn (a long and rambling story) in English.
Color is not claimed as a feature of the mark.
"PERFUME"
The English translation of HIKAYA in the mark is a yarn (a long and rambling story).