The mark consists of the words Swivel and Up, with the "S" and "L" capitalized, the entire word "swivel" in purple, except for the "i" which is a blue arrow pointing upwards. The word "up" is all lowercase, in the color blue and offset upwards towards the top of the "L" in the word "swivel".
The color(s) Purple, blue is/are claimed as a feature of the mark.