35 Supermarkets; Administration of a program for enabling participants to obtain discounts on products and services; Incentive award programs to promote the sale of products and services of others; Online retail grocery store services; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Retail discount store services in the field of groceries, food and general consumer merchandise; Retail grocery store services
The mark consists of the letters SFC with a logo consisting of a three fish design disposed in a diamond-shaped frame on one side and a stylized plus sign on the other. Color is not claimed as a feature of the mark.