The mark consists of the word "Cheve" slightly diagonal in red cursive, stylized characters with a black outline. Below in a red ribbon is the word "MIX" in red characters outlined in white. Below in a rounded green rectangle is the word "MICHELADA" in white characters with a red jalapeno and half a lime image next to it. Behind the word "Cheve" is a green and yellow circle and an orange cartoon with a hat, big mustache, white gloves and opened arms. A speech bubble above the cartoon says " Si sabes como me pongo pa que me invitas!.
The color(s) red, white, orange, brown, yellow, green is/are claimed as a feature of the mark.