9 Downloadable software in the nature of a mobile application for facilitating choice-making and decisions, interacting with other users, social networking, receiving and organizing recommendations for products, services, and content, and grouping around interests, preferences and history; Downloadable software in the nature of a mobile application for enabling users to take quizzes and answer questions, view, post, comment, recommend, share, rate, review, and learn about products, services, content, profiles, recommendations and fit and similarity scores; Downloadable software in the nature of a mobile application for inventorying, categorizing, and discerning preferences for choices, decisions and recommendations; Downloadable software in the nature of a mobile application for accessing an on-line community, social networking, participating in virtual communities, posting content, engaging with content, and communicating with others