The mark consists of A Brown and Yellow and Tan chicken, wearing blue sunglasses with white outline, a Gold watch and a Blue earpiece with a white circle around the earpiece. The text Chicken Bluff is written underneath the chicken in white letters, outlined with a red background. The chicken is walking across a red carpet. One hand contains a Gold Watch and the other hand is sticking outwards. The red carpet is outlined with gold stanchions and red carpet ropes. The background of the chicken fades from Turquoise to a gray shade dark/light..
The color(s) Red, White, Brown, Blue, Gold, Turquoise, Tan, Yellow and Gray is/are claimed as a feature of the mark.