The mark consists of the wording "Nicyho" in stylized font. The spoon replaces the diagonal rod of the letter "N", and a shovel pattern is added above the letter "h". The letter "c" undergoes a simple font transformation, and the letter "o" has a reflective stripe similar to a dining plate in the lower left corner.
Color is not claimed as a feature of the mark.
The wording Nicyho has no meaning in a foreign language.