The mark consists of the name DIAL in all capital letters in green with a small blue clock dotting the I, and the remainder of the name cap in lower case letters in blue. The lower case p of cap is elongated creating a barrier for the tagline below DIALcap, which is BECAUSE IT'S EASY TO FORGET in all capital letters in blue and in smaller fonts. B of BECAUSE lines up with D of DIAL and the remainder of the tagline ends at the elongated lower case p barrier. The name and tagline of the product is interjected into the logo which is the actual shape of the product. The logo is a rounded corner triangle in three colors. The logo appears as if it is three triangles placed on top of each other but slightly off kilter to reveal the individual colors at each off kilter single layer. The name and tagline break the right edge border of the logo at the capital L and lower case c of DIALcap and extend beyond the logo frame.
The color(s) blue, green and amber is/are claimed as a feature of the mark.
Trademark: 98635129
