41 Entertainment services, namely, organizing, conducting, and staging sporting events in the nature of soccer events, soccer matches, and soccer exhibition games; ticket reservation and booking for entertainment events; ticket reservation and booking for sporting events; organization, arranging and conducting of sports competitions; providing sports information; providing information relating to the organizing of sporting exhibitions; live sporting events and performances; live presentation of sporting events and performances via the Internet, television, radio and mobile communication devices featuring non-downloadable audio clips, video clips, film clips and multimedia materials; providing online non-downloadable film clips and multimedia materials via the Internet featuring soccer events.
The mark consists of the stylized word "BALLARD" above the stylized initialism "FC", all above, in descending order, a bascule bridge, image of the sun, and two horizontal wave shapes, all enclosed within a hollowed shield. Color is not claimed as a feature of the mark.