The mark consists of the packaging which is made up different random designs of happy faces, leaves and biscuits outlined in red. In the middle, there is a blue square, where in the top left corner there is a white circle, outlined in black with a red banner in the middle that states LA ORIGINAL in white font. On top, there is an image of a biscuit with a chefs hat, a face and arms. In the middle of the square, there is a red oval , outlined in white, with the phrase PAN GENESIS in white font outlined in black. The dot of the i is a black donut. Underneath this, in small font the phrase LA CREACION DEL BUEN SABOR in white font. In the lower right corner of the square, the phrase EL PAN DE LOS SALVADORENOS in cursive black font. The grey is background as is not part of the mark..
The color(s) WHITE, BLUE, RED, BLACK, is/are claimed as a feature of the mark.
"LA ORIGINAL; PAN; SALVADORENOS"
The English translation of LA ORIGINAL; PAN; LA CREACION DEL BUEN SABOR; EL PAN DE LOS SALVADORENOS in the mark is THE ORIGINAL; BREAD; THE CREATION OF GOOD TASTE; THE BREAD OF THE SALVADOREANS.