The mark consists of letters in the Korean language.
The non-Latin characters in the mark transliterate to "chinjeongmom" and this means a reference that Korean women use to refer to their mothers after being married in English.
Color is not claimed as a feature of the mark.
The English translation of Korean letters in the mark is a compound word that married Korean women use to refer to their mothers. It combines the Korean word that means the parents' home of a married woman, with the Korean transliteration of the English word "mom".