The mark consists of A blended design of a traditional Hawaiian hook (makau), combined with an image of a fish. The name PONO POKE is positioned below the hook/fish, and below that, lies the word HAWAII in the middle of two horizontal lines.
The English translation of the Hawaiian wording PONO in the mark is Righteousness and balance. The English translation of the Hawaiian wording POKE in the mark is To slice or cut crosswise into pieces. Normally referred to the traditional Hawaiian dish, that consists of raw pieces of tuna cut into cubes..
Trademark: 98632278
