The mark consists of an oval banner made of a fishing line that connects to a loop to a fishing hook. Inside and at the top is the stylized word "SHELLMAN" and underneath appears the stylized letters "SFC". There is a small dash near the outer part of the letter "C". Underneath are the stylized letters and numbers "EST. 1993" and below appears the stylized words "FISH CAMP".
Color is not claimed as a feature of the mark.
"EST. 1993"