The mark consists of The mark consists of a stylized shopping bag formed by two interlocking puzzle pieces, one in orange and one in dark blue. The bag has a handle in dark blue. Below the bag, the words "HUM ONLINE" are written, with "HUM" in black and "ONLINE" in dark blue. The "O" in "ONLINE" contains a circular emblem with a white background and a stylized horse head in orange.
The color(s) orange, dark blue, black and white is/are claimed as a feature of the mark.