The mark consists of the English "JOCI FOCI", the top pattern is composed of an outer circle of eight petal-like graphics, arranged in a clockwise manner. The inner circle is composed of four small triangles to form a square, with a blank space in the middle to resemble a camera viewfinder, indicating the meaning of the second word of the trademark name "FOCI" as focus..
Color is not claimed as a feature of the mark.
The wording JOCI FOCI has no meaning in a foreign language.