The mark consists of the stylized wording "BABY ELEPHANT" above a design of two elephants standing on an elliptical shape. Four Chinese characters appear below the elephants.
The non-Latin characters in the mark transliterate to "Hong", "Se", "Xiao", "Xiang" from left to right respectively and this means "Red", "Color", "Small" "Elephant" from left to right respectively. The first two Chinese characters as a whole are translated as "red" and the last two Chinese characters as a whole are translated as "small elephant". The four Chinese characters are translated as "red small elephant" as a whole in English.
Color is not claimed as a feature of the mark.
"the word "Baby"