The mark consists of A graphic representation of the Upper Peninsula of Michigan shaded as red and black plaid with additional elements of a black moose with a black tree in the lower left corner and a black whitetail deer family with black trees in the lower right corner. The title of U.P. North Family Medicine DPC, PLLC appears in red letters and is centered above the Upper Peninsula. A white halo dot appears on the Upper Peninsula map to represent the location of the business in Manistique, MI..
The color(s) black and red is/are claimed as a feature of the mark.