The mark consists of The mark contains a stylized snowflake design with six branches. The branch pairs are in 3 colors: cobalt blue, summer sky, and light sky blue. To the right of the snowflake is the stylized word "Connected" which is stacked above the stylized word "Coolers", both in cobalt blue. The final letter "D" of "Connected" is stylized as an electric plug with a cord in cobalt blue. The cord line is "connected" to the center of the snowflake and separates the words "Connected" and "Coolers"..
The color(s) cobalt blue (#004AAD), summer sky (#38B6FF), and light sky blue (#8CD5FF) is/are claimed as a feature of the mark.