The mark consists of the word "VITAL" in capital letters shown in a curved downward fashion to the left of a circle with multiple curved rays extending outward from the circumference, creating a sun image. Inside the sun image, there is an inner concentric circle. The inner circle contains facial features: two double curved lines forming sideways v-shapes for eyes, each with a curved eyebrow above, a simple curved horizontal line for the nose below the eyes, and two lines for the mouth below the nose, the top line being straight and the bottom line being curved upward, the lines on both the top and bottom of the mouth depict a smile. The word "SOURCE" in capital letters is to the right of the sun image in a curved downward fashion, and the word "NUTRITION" in capital letters is curved upward along the bottom of the sun image.
Color is not claimed as a feature of the mark.