The mark consists of the stylized wording "CRAZY HORSE PETE" in blue at the top of the label, surrounded by decorative floral and ornate designs in gold. Below this wording, there is a circular portrait of a man in grayscale (black and white), wearing a cowboy hat and vest, set within a blue frame. Underneath the portrait, the word "VODKA" is displayed in blue, with a white background. At the bottom of the label, the text "100% PURE GRAIN" appears in blue, along with additional details specifying the bottle's volume (750 ML), alcohol by volume percentage (40% ABV), and standard drinks (22 STD), all in gold. The overall background of the label is primarily white, featuring blue and gold borders and accents throughout to display a vintage aesthetic.
The color(s) black, white, blue, and gold is/are claimed as a feature of the mark.