The mark consists of a label placed on the front of a bottle and a label placed on the back of the bottle. The design on the front label consists of an off-white label with gold bars at the top and bottom with the stylized words FRIO RIVER with a horizontal line between them in dark blue. The design on the back label consists of an image of a river bed displaying various shades of blue, green, and white, which faces the interior of the bottle. When the two designs are viewed together from the front, they form a complete scene. The bottle configuration is shown in dotted lines and are not claimed as part of the mark..
The color(s) off-white, gold, dark blue, shades of blue, green, and white is/are claimed as a feature of the mark.
Trademark: 98622007
