The mark consists of a Mexican cartoon character wearing a hibiscus flower on her head and an off-the-shoulder traditional Mexican blouse, placed in the center of a of a circle with a stylized border. The words "LA COSTEÑITA" are written in stylized font on over the top of the circle. A ribbon banner with the words "Mexican Food" in the center, all in stylized font.
The color(s) RED, BLACK, BLUE, GREEN, YELLOW, WHITE AND BEIGE is/are claimed as a feature of the mark.
"MEXICAN FOOD"
The English translation of "LA COSTEÑITA" in the mark is "THE COASTAL GIRL".