The mark consists of The stylized wording "SevenBelow" is spelled with the S and B capitalized while the rest are lower case. The logo is a pixelated S that creates the frame of a shield that has two circuit board connectors. The coloring scheme changes from fluorescent turquoise to blue to purple to neon purple in both the logo and the name brand. The backgrounds can be transparent, white or black..
The color(s) purple, pink, black, white, blue, teal is/are claimed as a feature of the mark.