The mark consists of three Chinese characters and stylized wording "XU YI FEI" with a design made up of a girl with a ponytail above.
The non-Latin characters in the mark transliterate to "XU" "YI" "FEI" and this means "gently", "one" and "luxurious" in English.
Color is not claimed as a feature of the mark.
The English translation of "XU YI FEI" in the mark is "gently one luxurious".