The mark consists of the literal element "U" in a stylized font surrounded by two broken circles, within which are the literal elements "UBICACION WINES" above the "U" and "FAMILIA POLITO" below the "U" and stylized grape vines to the right and left of the "U" and a two pointed arrow below the "U".
Color is not claimed as a feature of the mark.
The English translation of FAMILIA POLITO, UBICACIÓN in the mark is POLITO FAMILY, LOCATION.