The mark consists of a model or framework entitled "The R-E-S-P-E-C-T Ethos," in which the word "R-E-S-P-E-C-T" is used as an acronym. Each letter in the word is presented with a word that explains the letter, as follows: the letter R is associated with Recognize, the letter E is associated with Empathize, the letter S is associated with Share, the letter P is associated with Partner, the letter E is associated with Empower, the letter C is associated with Celebrate and the letter T is associated with Thank.
Color is not claimed as a feature of the mark.