9 Downloadable software in the nature of a mobile application for ordering food and beverages; Downloadable software in the nature of a mobile application for browsing the offerings of food and beverages; Downloadable software in the nature of a mobile application for enabling food service establishments to track food and beverage orders and communicate order status with customers; Downloadable software in the nature of a mobile application for ordering ready-made food and beverages; Downloadable mobile applications for making payments for food and beverages; Downloadable mobile applications for making payments at restaurants, cafes and food kiosks; Downloadable mobile application for allowing users to pre-order and pay restaurants, cafes and food kiosks for purchases and express pick-ups; Downloadable mobile applications for providing information about rewards programs; Downloadable mobile application that enables users to load and reload funds for marking payments at restaurants, cafes and food kiosks
The mark consists of the word "SERVE" in stylized, lowercase letters and to the right is the word "UP!" in smaller, stylized, lowercase letters with a stylized bowl underneath the "UP". SERVE UP Color is not claimed as a feature of the mark.