The mark consists of The words "Sangre De Jalisco" are stylized in old-school writing in red lettering with a white background. The words are stacked on top of each other with "Sangre" at the top, "De" in the middle, and "Jalisco" at the bottom. A red teardrop-shaped symbol hovers over the letter "J" in "Jalisco".
The color(s) red and white is/are claimed as a feature of the mark.
The English translation of "Sangre de Jalisco" in the mark is Jalisco's blood.