The mark consists of a rectangle enclosing stylized Japanese characters. A red circle outlined in black is an element of these characters. To the right are stylized Japanese characters above the wording ""PRECIOUS COFFEE MOMENTS"", which is above the wording "EST. 1933". Other than the red circle outlined in black, all of the other elements and wording in the mark are black.
The non-Latin characters in the mark transliterate to KO-HI and KO-HI TEN and this means COFFEE and COFFEE SHOP in English. The non-Latin characters in the mark transliterate to UESHIMA and this has no meaning in a foreign language.
PRECIOUS COFFEE MOMENTS EST ONE NINE THREE THREE
PRECIOUS COFFEE MOMENTS EST ONE THOUSAND NINE HUNDRED THIRTY THREE
PRECIOUS COFFEE MOMENTS EST NINETEEN THIRTY THREE
The color(s) red and black is/are claimed as a feature of the mark.
"COFFEE" and "EST. 1933" and the non-Latin characters that transliterate to "KO-HI" and "KO-HI TEN"