The mark consists of The mark consists of the stylized words "PURA VIDA" in dark teal uppercase letters. The letter "P" features a dog tail extending from its base, while the letter "A" incorporates a dog ear, both in dark teal. An orange paw print design is placed between the words "PURA" and "VIDA." Beneath the words "PURA VIDA," the phrase "PET CARE" appears in smaller uppercase letters in orange. The overall design includes decorative orange elements resembling playful splashes around the text..
The color(s) dark teal, orange is/are claimed as a feature of the mark.