The mark consists of a logo shield design on which the words "FIRSTHAND FOODS" appears in the middle with the words "HONEST" and "GOODNESS" above and the words "PASTURE-RAISED IN NORTH CAROLINA" along the bottom of the shield design. The logo shield design also features a contrasting border and an image of an out-facing hand and wrist with the edge of shirt showing contained in a circle at the top of the shield design.
Color is not claimed as a feature of the mark.