The mark consists of the stylized wording "Regina Firenze" in white font beneath a golden crowd. The stylized wording "Florence since 1980" appears in white font beneath the stylized wording "Regina Firenze". All of the foregoing appears on a black background.
The color(s) black, white, gold is/are claimed as a feature of the mark.
"since 1980 or Florence"
The English translation of Firenze in the mark is Florence.