The mark consists of a red square outline in a right angle at the top left corner and framing the word "Amul" in red over the word "GOLD" in red, above a red line with the translation of same below, above a red wave and two red droplets to the left with the words "6% FAT WHOLE MILK" in white letters. To the right is a cartoon of a girl outlined in black, with pink cheeks and tan skin, her hair is blue covered in a white chef hat. The girl holds a bowl of cream and a spoon with cream in her hands, a red bracelet is on each of her wrists, she has a white dress with red polka dots on, red shoes and white socks. To her right are curved red lines from the top right down to the bottom left of the red square, two red bowls of white cream are in the center of the bottom with two red outlined droplets on either side, above a red wave and border with "1 GAL (3.78 L)" in white letters.
The color(s) red, blue, pink, tan, black, white is/are claimed as a feature of the mark.
The English translation of AMUL in the mark is priceless.