The mark consists of a green square outline in a right angle at the top left corner and framing the word "Amul" in red over the word "SHAKTI" in green, above a green line with the translation of same below, above a green wave and two green droplets to the left with the words "4.5% PASTEURIZED HOMOGENIZED VITAMIN D" in white letters. To the right is a cartoon of a girl with pink cheeks and tan skin, her hair is blue in a high ponytail with a white bow with red polka dots. The girl holds a glass of milk in her left hand and holds up her right arm with a flexed bicep, a red bracelet is on both of the girls wrists, she has blue jeans and white sneakers on. To her right are curved green lines from the top right down to the bottom left of the green square, two green dumbbell weights are outlined in the center of the bottom with two green outlined droplets on either side, above a green wave and border with "1 GAL (3.78 L)" in white letters.
The color(s) red, green, blue, pink, tan, white, black is/are claimed as a feature of the mark.
The English translation of AMUL; SHAKTI in the mark is priceless; power.