The mark consists of a red square outlined in black, within the center of the square is an image of a dog in black and within the image of the dog is an image of a cat in white; to the left of the Dog Cat image is an animal paw print in white; beneath the image is the word "LAKESHORE" in black; beneath the word "LAKESHORE" is the word "PAWS" in capital letters and in red; to the right of the words "LAKESHORE PAWS" is the word in gray, positioned vertically is ".ORG".
The color(s) red, black, white and gray is/are claimed as a feature of the mark.