35 Online auction services; online retail store services and operation of an on-line marketplace featuring sports and entertainment memorabilia, trading cards, digital trading cards and print-on-demand trading cards; online retail store services featuring trading cards, namely, sports card box and packbreaks, repacked trading cards, resale of trading cards and trading card boxes; advertising services in the fields of sports, sports memorabilia, and sports contests related to the sale, promotion and promotional sponsorship of trading cards; organization and arrangement of trading card shows for commercial purposes; promotional services, namely, providing a website featuring trading card unboxing videos for commercial purposes; order fulfillment services; Administration of a customer loyalty program which provides rewards in the form of free or discounted shipping services, digital and physical collectible goods, exclusive virtual and in-person experiences and events, and general consumer merchandise in return for purchase of a company's goods and services; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through issuance and processing of loyalty points and retail store credit for purchase of a company's goods and services.