The mark consists of the term SUN's UP in an arched arrangement in capital letters in blocked font appears above an image of a coffee travel cup with rays emanating from it, with the phrase CUPS UP in inverted arched arrangement in capital letters in blocked font beneath the travel cup, with the term ESTD to the left of the image of the travel cup and the number 1912 to the right of the image of the travel cup.
Color is not claimed as a feature of the mark.