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OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY.

Status

Pending

Status Code

630

Status Date

Monday, June 10, 2024

Serial Number

98593228

Filing Date

Monday, June 10, 2024

Trademark Owner History

Boyd, James C.

Classifications

30 Coffee; Coffee; Coffee and coffee substitutes; Coffee and artificial coffee; Coffee and tea; Coffee based beverages; Coffee based drinks; Coffee beans; Coffee beverages with milk; Coffee capsules containing coffee for brewing; Coffee capsules, filled; Coffee cherry tea; Coffee drinks; Coffee essences; Coffee essences for use as substitutes for coffee; Coffee extracts; Coffee extracts for use as substitutes for coffee; Coffee extracts in the form of freeze-dried powder for use as substitutes for coffee; Coffee in brewed form; Coffee pods, filled; Coffee substitutes; Coffee-based beverage containing milk; Coffee-based beverages; Coffee-based beverages containing ice cream; Coffee-based beverages containing ice cream (affogato); Coffee-based drinks; Coffee-based drinks containing ice cream; Coffee-based iced beverages; Coffee-based snack foods; Artificial coffee; Artificial coffee and tea; Beverages made of coffee; Beverages with coffee base; Beverages with a coffee base; Brewed coffee; Caffeine-free coffee; Chocolate bark containing ground coffee beans; Decaffeinated coffee; Einspanner (coffee-based beverages containing whipping cream); Frozen coffee drinks; Ground coffee; Ground coffee beans; Iced coffee; Instant coffee; Powdered coffee in drip bags; Preparations for making coffee-based beverages; Prepared coffee and coffee-based beverages; Protein-enriched coffee; Roasted coffee beans; Semi-frozen coffee drinks; Sugar-coated coffee beans; Unroasted coffee beans; Vegan coffee-based beverages; Vegetal preparations for use as coffee substitutes

The mark consists of Our business name and log uses Futura Font, and the umlaut bean over the letter "u" as a nod to the German brewing heritage of our Cincinnati foundation. We are adding this element to our jel-u shot sku as a signature of our existing brand equity. Including our DBA logo of "Bru Brothers Coffee" circle as the letter "o" in shots is also a unique design element in the design, and also a space saving initiative on the small foil lid that will don the small cups of our espresso jel-u shots.
The color(s) blue, white is/are claimed as a feature of the mark.

Trademark Events

Jun 10, 2024

New Application Entered